Instagram audit · senior strategist review
Followers
1,152
Overall score
6.5/10
Avg engagement
~2.6%
Critical fixes
5
| Element | Verdict |
|---|---|
| Name field "Abbey she/her" | Fix Invisible to search. No keywords. Nobody finds you for "private midwife". |
| First line "Expert in physiological birth" | Weak Reads like a content creator, not someone you can hire. No location, no service. |
| "Course coming soon" | Stale Open loop with no date. Trains people to stop waiting. |
| Lead magnet Free Calm Birth Guide | Keep Best decision on the profile. Free guide to email capture is exactly right. |
| Highlights | Keep Five, all branded covers. Tidy and on-message. |
Suggested rewrite
Name field
Abbey · Private Midwife Perth
Bio (149 characters)
Private midwife · Perth 🤍
Physiological & home birth, beautifully supported
Free Calm Birth Guide 👇🏼
Warm, cohesive, expensive-looking, clearly one person. Strong palette and consistent text-overlay style. The only crack is the occasional identity wobble from fitness posts.
Post verdicts
"The secret to being an on-call midwife?"
Question hook, real curiosity gap, earned the most likes. "The secret to" is tired. Sharper: "On-call midwifery, explained in three limes."
"Private midwifery is not purchasing certainty."
Best hook of the three. Pattern-interrupt that pre-empts the buyer's fear. Wasted on a static post — re-cut as a talking-head reel.
"510 hours."
A bare number stops the scroll — concrete, specific, makes you ask "of what?". Exactly right.
CTAs are the weak spot. None of the three posts drives to the free guide. Great hooks, then you let people walk. Add one clear CTA per post.
Current mix
Current vs target
Cut the fitness posts. Push educational content harder and stop being timid on selling. You have a paid course coming and you're barely asking for the email.
Building course excitement & demand
The course won't sell to a feed. It sells to a warm waitlist. Right now the only capture tool is the Calm Birth Guide, which collects birth-prep intent, not course-buying intent. Three moves to fix the whole funnel.
Build a dedicated waitlist now. A separate signup link, not the birth guide. Give a reason to join early: founding-member price, a bonus, or first access. You're capturing buying intent, not just downloads.
Give "coming soon" somewhere to go. Every teaser ends with "join the waitlist" plus the early-bird reason. Stop opening loops with no action attached.
Share the build, not just the launch. Behind-the-scenes of making the course, the lessons, why you're building it. People buy from creators they've watched build the thing. That's how you manufacture excitement before it's for sale.
"Abbey she/her" means zero discoverability. Change it to "Abbey · Private Midwife Perth". Two minutes, biggest return.
Strangers can't connect your cost posts to a bookable service. Add "Private midwife · Perth" up top.
Not one recent post mentions the free guide. You do the hard part then drop the ball at the line. One CTA per post.
Two gym posts make a cold visitor doubt what the account is. Move them to Stories or a personal account.
You're teasing a course with nowhere for interest to land. Set up a dedicated waitlist with a founding-member reason to join early, then point every teaser at it. Build excitement by sharing the build, not just announcing the launch.